Tips for Boosting Conversions at the Point of Sale

If you own a retail shop or run an e-commerce store, point of sale (POS) software can make your life much easier.

Whether you're inventory tabulation is getting too complex for pen and paper or if the ability to keep track of customer purchase history just flat out isn't cutting it anymore, point of sale software can be your best friend.

What point of sale software let's you do that pen and paper couldn't dream about:

Track Purchases By Individual - POS allows you to see exactly how much an individual spends over time. The ability to track purchases by individual makes it easy for repeat customers to receive special offers or discounts on their favorite products without having to remember their membership number across multiple retailers.

Charge Account Follow-Ups - Point of sale software can integrate with your point of sale system to allow you to follow up with customers regarding their account history, previous purchase history, or anything else that's useful for customer retention.

Push Notifications - Point of use software will automatically notify you when a customer is ready to check out, saving you time and reducing the amount of friction between them paying and walking out the door.

Split Checks - Point of sale systems are capable of processing checks at their point of use terminals. This allows groups to divide up charges amongst themselves without ever stopping at a register. This reduces wait time for groups checking out together which makes the shopping experience much better all around.

Records Customer Purchases - Point of sale systems can keep track of purchases by individual customer, allowing for targeted marketing based on purchase history. If a customer has recently made several large purchases in your store, point of sale will let you know so that you can offer them special discounts or upgrades to their membership.

Print Receipts - point of sales systems allow you to print receipts at point of sale terminals rather than having customers wait back at the register. You can further improve speed of service by having receipt printers integrated with your point of sale system so that they are printed immediately after checkout instead of being handed out right away.

These are just some examples of what point-of-sale software is capable off doing for retailers and e-commerce companies alike, but point of point systems are capable of doing much more.

If you're interested in learning about point-of-sale software for your business, check out our point of sale solutions . There's no time like the present to boost your sales with point of sale technology!